The Bandit is Back

Rich Eisen reprises the role of Bandit and pays homage to the late Burt Reynolds, mustache and all, from the hit comedy Smokey and the Bandit. Written and directed by Richard Charney, this cold open is packed with special artifacts from the 1970’s classic series, including an authentic Pontiac Firebird Trans Am. Inside the NBA (also within the AT&T family) was game to play ball and added some fun cameos from Shaq and Charles Barkley. This campaign aired weekly on the Audience Network and across Super Bowl LIII social media channels leading up to the Big Game in 2019.